Instagram is working on a tool, called “Bonuses”, which will allow users to earn money by making reels, the type of videos that he released last summer and that mimic both in function and design to those of TikTok.
Instagram Bonuses will allow users to charge money for the creation of Reels
Instagram has not yet issued an official statement to detail the idea nor has it confirmed that it is developing it. However, its development has been made known by Alessandro Paluzzi, an application developer who has shared a tweet with a screenshot of what could be the latest news on the social network owned by Facebook.
– Alessandro Paluzzi (@ alex193a) May 21, 2021
These “Bonuses” will ensure that content creators on Instagram receive money from the social network for the publication of their Reels. As can be read in the image shared by Paluzzi, Instagram will set a series of goals and it will reward users as they reach them. In this way, the creators of Reels will unlock new opportunities to collect bonuses.
Last summer, and before the push of the format popularized by TikTok of short and interactive videos, the social network launched Instagram Reels. In the following months, other companies were encouraged to present their own similar products. In November Snapchat presented Spotlight, which just arrived in Spain last week, and YouTube also joined this trend with its Shorts, which for now can be used in the United States.
Given the variety of offers in the market, many of these social networks have chosen to offer money to users to promote the use of their products. TikTok created a fund of 200 million dollars last July for a group of “tiktokers” to obtain money for their activity. Snapchat has done the same with Spotlight and has invested up to $ 30 million among creators, with a rewards program that will shortly be available in Spain. YouTube has also announced the creation of a $ 100 million fund to pay the creators of YouTube Shorts.