The creators and those users who have commercial accounts can already count on a series of statistics for the reels and live videos.
Instagram has updated its tools to provide information on the performance of these content formats in the control panel.
New statistics for reels and live videos
If you want to know the reach of your Reels beyond the reproductions, or the impact of your live videos, you can have in accounts the new metrics that Instagram is implementing for creators in the control panel.
So those who are betting on Reels to grow their Instagram community will be able to count on tools to analyze their performance, as is the case with the rest of the formats that the platform supports. These new metrics will allow you to accurately measure the reach and interaction that was generated from these content formats.
For example, you will see the number of accounts reached, reproductions, likes, comments, number of times it was shared, times the content was saved, peak of simultaneous viewers in live videos, among other statistics.
And so that creators can have a complete vision and see how Reels and Live have contributed to the marketing strategy on the platform, they have included these metrics within Account Insights. So now you will have the stories, posts, IGTV, Reels and Lives within the general statistics. And of course, they will be able to break down each type of content to analyze how effective it has been for their Instagram accounts.
And in the future, the Instagram team promises to add other options to specify the period of time to be analyzed, beyond 7 and 30 days. And on the other hand, they will also allow you to view Instagram Insights statistics on the desktop version.