Many people post videos, songs and photos on Instagram and Facebook, content that is often not of their own creation, that is protected by copyright, infringing the rules of social networks and opening the doors to possible lawsuits.
Now Facebook and Instagram have released new data indicating how much pirated content is proactively removed, before it sees the light of day on those networks.
They are numbers that are shown in the company transparency report, which automatically detects infringing material using, among others, the third-party service Audible Magic, which specializes in detecting and removing copyrighted music tracks.
These tools are used to identify a song while it is uploading, canceling the publication, which saves you from constantly posting deletion notices. But that only when it comes to songs, photos and videos the process is similar.
In the second half of 2020, 10 million pieces of content were removed on Facebook, and more than 2 million on Instagram. As they indicate, on Facebook 77.9% of all deletions related to copyright were made proactively, while on Instagram it happened 59% of the time.
These numbers include photos, videos, and ads, as well as Facebook pages, groups, and events. In July 2020 alone there were 255,000 proactive withdrawals on Instagram, which had risen to 447,000 in December of the same year.
Proactive deletion actually protects the user, since it is better to see how your post is not published than to see a lawsuit asking to pay thousands of euros of fine for putting the photo of a beach that you found on the Internet.
Deletion after published
But beware, because this is only content removed before publication. Facebook and Instagram also receive notices from copyright owners to remove content posted by other users. In the second half of 2020, Facebook removed 2.8 million pieces of pirated content, while Instagram removed 1.5 million articles.
Currently the company is capable of detecting copyrighted media, but they can also detect links to pirated sites and advertisements from pirated streaming devices using machine learning, previous IP violations, and keywords commonly associated with the violation.
You can see the full report at transparency.fb.com, and remember the types of publishable copyright in the article Know the differences between GPL, Creative Commons and Royalty free.